The Marshmallow challenge: serious fun

Fun and instructive, The Marshmallow Challenge is a design exercise that stresses
simplicity but profound lessons in collaboration, innovation and creativity.

serious challenge

The task is simple: in eighteen minutes, teams must build the tallest free-standing structure with the construction material that is given to them.

As a crown, the marshmallow needs to be on top of the structure! Encourage your team to part take in the challenge and be bench marked to other teams globally.

Team Scores

  • 01st - SABIC with a score of 40.5 inches
  • 02nd - Daman Future Champions with a score of 36.1 inches
  • 03rd - ADNOC GiTi and Jebal Ali School with a score of 35.2 inches
  • 04th - Burj Al Hamam and KSA Ministry of Health, KSA with a score of 34 inches
  • 05th - GASCO Habshan with a score of 33.6 inches
  • 06th - PEPSICO with a score of 33.2 inches
  • 07th - BUPA with a score of 32.4 inches
  • 08th - Sabb SMDP 4 / DMG Events with a score of 31.6 inches
  • 09th - Clorox with a score of 31.1 inches
  • 10th - Savola with a score of 29.3 inches
  • 11th - Basamh with a score of 28.4 inches
  • 12th - Petromin with a score of 28.3 inches
  • 13th - Kuwait Airways with a score of 27.9 inches
  • 14th - BP with a score of 27.5 inches
  • 15th - ATCO with a score of 27.4 inches
  • 16th - Total with a score of 27 inches
  • 17th - Al Nahdi with a score of 26.9 inches
  • 18th - Panda / Supreme Foods Group with a score of 26.4 inches
  • 19th - Uniliver Procurement (CCM) with a score of 26 inches
  • 20th - Unilever Central Africa with a score of 21.5 inches
  • 21st - Korn Ferry International with a score of 21.2 inches
  • 22nd - EWS - WWF (Emirates Wildlife Society) with a score of 20.4 inches
  • 23rd - Savola Supply Chain with a score of 20 inches
  • 24th - Petromin with a score of 18.9 inches
  • 25th - BUPA Arabia Operations with a score of 14.3 inches

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Strategy and Teams Mantra | "If you can't measure - You can't manage it" ​​

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Samer

Burj Al-Hamam Restaurant, Saudi Arabia

"Dear Mark, I just wanted to express my gratitude to you and your team for an excellent workshop yesterday. The feedback from the attendees was excellent, everybody is fully energized happy and ready to get 2020 off with a big bang. Thanks again."

Gaurav Rustagi

Unilever, KSA

"We are very grateful indeed for the great work you’ve done with us this week, the way you commanded a room of 100+ participants was impressive! The feedback from all of the participants was overwhelmingly positive, and indeed the impact is clear."

Ramzi Zaroubi

Group Chief Financial Officer, NAS Holding

"Thank you again for the excellent delivery of the Flynas 2 days offsite strategy sessions last week. Content and delevery exceeded expectations by far"

Nojoud

Senior Development Manager, Learning & Development, SABB

"The feedback on all the courses are outstanding. Thank you for the quality work you and your team provide :)"

Vasudevan K. S.

Director Global Business Development, NavoLabs

“It was not only an amazing experience, but also considered more useful than the static presentations that used to dominate this most IMPORTANT session attended by the VVIPs of the industry. You made it very interesting."

Ahmad Numan

Marketing Manager, Media Cluster

"We highly appreciate your support during TECOM Media Cluster End of Year Announcement. The insights you brought into the discussion enriched the flow of information and the overall experience for all participants. Once again, thank you for contributing to the success of the panel discussion and we look forward to working with you in the future."

Frank Braeken

Executive Vice President, Unilever, Africa

“Strategy and Teams has been an endearing and strong partner in our transformation to ‘Make Unilever Africa Great Again’”

Ishaq Soliman

OPSFTL, ADMA

"It went well indeed and every participant really enjoyed it. Thank you and your team for their professional support which is highly appreciated. Thanks again and looking forward for more similar events in future."

Dina El Ali

Senior HR Advisor, Abu Dhabi Aviation

“Dear Ian and Mark, On behalf of ADA management and staff we would like to thank you for the success of our staff team building event. We have received excellent feedback from all staff. Once again thank you for the success of this event”

Mariam AL Musharrek

Director of Human Resources, Miral

“Miral’s event was a great success thanks to you and your team! We thank you for the great effort you have put into designing the program and the creativity displayed through the various engagements executed. We look forward to exploring further opportunities of collaboration in the future.”

Faisal Khan

Country Director Kuwait, Oman, Bahrain & Qatar, Unilever

"Mark has this great ability to deliver his message & programs to a group of senior leaders as well as a group of machine operators or merchandisers !! This is a real talent. In addition, he gets integrated with the organization smoothly . Understanding its culture, strengths & weakness as well as the opportunities lying ahead & start adding value immediately. Working with Mark is an interesting & fun loaded journey , it is not a training or event based relationship. During this journey, you become more aware of yourself as well as you create the platform for your team to add value & to improve their career & lives. I personally recommend working with Mark for those leaders who want to bring out the best of their team on a professional & personal level."

Noura Kahil

Sr. Marketing Executive, Daman

"As an organizer and one of the participants, I would like to thank you Mark for a well organized and enjoyable team building event. I was hesitant about the benefit of such an event with such large number of participants and I am glad that I was proven wrong. Once again, thank you very much and we are looking forward for another successful team building event!"

Dr. Sven Rohte

CCO, Daman

"Thank you for being part of our successful Team Building and Corporate Gala Dinners. Your professionalism, meticulous organization, and good humor are tremendously appreciated. It was a pleasure to work with you and I hope we will get an opportunity to work with "Strategy and Teams" again in the future!"

Musaab S

CEO, Al-Muhaidib

"Mark is a well-rounded professional that has easily managed to get everyone's trust and active involvement. Mark has helped us on team alignment and culture integration of three independent companies that we have decided to merge, which we see as one of the most challenging tasks. Mark has lead this task with great dedication and successfully implemented it and delivered the outcome promised"

Haj Hichou

COO, Bupa Arabia

“Mark has got this incredible ability to blend quickly into a team and understand quickly the mechanics driving that team. He also understand the alchemy it takes to drive that team efficiently towards a common goal combined with a strong ability to keep ideas and strategies simple and practical with a better focus on execution”

James Todd

Managing Director, Maghreb, Unilever

“I was very pleased that our team in Tunisia have had the chance to go through the Customer Service Excellence workshop.It is a great moment for those messages to come across and for them to feel that they are empowered to step up a gear in how they work."

Waheed Shaikh

Executive Director, Petromin Corporation

“Thanks for making this event a success. You have this ability to make everyone participate and give their point of view” "Thanks to you and your team for extracting the very best from all of us. As usual, it was pleasure working with you"

Asif Rasul Khan

Operations Leader, UL & SARB ABU

"The course was fantastic and you kept us on toes all the time. Great learning experience with you and the Team"

Matar ALRASBI

Team Leader, ADMA

"It was useful course but the implementation of coaching techniques were marvels in first trail with my subordinates"

Mohammad Al-Saeed

Procurement Operations Manager, KSA & Gulf - Uniliver

"It was an amazing session Mark... everyone enjoyed the day and felt how professional it was managed. The flow was great from the past year reflection, to the leadership, and finally to the projects session."

Rajesh Dhomse

Acting Director, Sales Operations, Daman

"Yesterday’s event was a grand success! On behalf of the Sales Operations team at Daman, I wish to thank you and your team for the outstanding work done. Everybody who attended the event agrees that it was worth every minute of their time. I wish Strategy & Teams all the best in their future endeavours."

Peter Bassa

Group Marketing & Communications Director, Hertel

"Hertel wants to thank you and your team for the significant contribution to the success of the Hertel International Management Meeting in Dubai. Almost 90 executives from our company have had a great meeting where strategy, business and our future were key in the program. Inspiring our people, deepening the discussions during the workshops and organising the various leisure events went very well. Thank you for making this an unforgettable moment in our journey to excellence."

Anja Helbig

Director, Corporate Functions, National Health Insurance Company - Daman

"I would like to thank you on behalf of the Project team for this wonderful celebratory event. Unfortunately, I was not able to attend in person, but participants provided very good feedback: It was a good mix of serious content, games and activities and they really enjoyed it. It was important to them to mark the completion of the Project and this event really fit the purpose."

Hani Jokhdar

CEO - King Fahad Hospital Jeddah, Kingdom of Saudi Arabia

"I have worked with Mark and “Strategy and Teams” since 2011 in my previous job as a Director and this made me so sure that you will do an excellent team building and aspiration workshop for my leadership team at KFHJ .All the comments I received after were: thank you for this amazing workshop.As a matter of fact, my team believes that they never knew each other as they do now despite they were together for long.As a CEO I can now push on the goals and strategy in all directions as I am sure the one team concept has already implemented. Thank you!"

Lara ElAmine

HR Director Gulf, Astrazeneca Gulf

"It was amazing!!!! Such a big hit!!!!! Thanks a million to you marc and Suren. Astrazeneca love you !!!!!"

Andy White

Senior Vice President / Construction, DMG EVENTS

"Thanks to you both for a very valuable and enjoyable 2 days. The team are buzzing, enthused and engaged. This was just what I was looking for."

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